Task 8: CASE STUDIES of digipak adverts

This digipack advert is very simple yet pleasing to look at. It also may be simple because this singer was new at the time and it would be too extravagant for a rising young star to be bombarded with too much enhancing going on. If this advert had too much going on for example extreme makeup and editing the audience would not be able to relate to the new young up and coming star. Instead there is a close up shot of the star looking directly at the camera with a naturally beautiful face pose so that the audience can relate to it. What is interesting and different with this advert is that there are no capital letters where it normally used. Normally on other digipack adverts all the writing or the titles of the adverts are all in capital big bold writing. Perhaps this poster was not to be made bold and made simple but effective instead. Taking ideas or thoughts from this particular advert for my own, I would think about i could too, make my poster simple but effective as the music video is also simple but goes with the simplicity and smoothness of the song.






Adele's digipack advert also challenges the conventions of other digipack adverts. As we can see here, she has used a different image that is on the album itself yet it still portrays the same emotions 'pain, hurt, revenge and sadness' which is what the lyrics of her songs contain. The light is only hitting one side of the singers face but this does not effect the viewer because Adele is well known amongst her fans and they will easily relate to this poster and know straight away who it is. The fact that the image of the album is on the actual poster is very effective in terms of being a good promotional method. The typography color and font is kept consistent with the typography on the actual album which makes it relate and connect. Also if there was no picture of the album the poster is there to give hints on how the album may look like and people would recognize it when passing by it in stores. From this advert i would take the idea of the dark dull affect. As my music video is about pain and hurt as well and contains dark shots in a dark room, it would relate to the poster if it too had a dark, pain, insecure essence to it.

I chose to also look at one of the digipack adverts of the singer of my own music video so that I get a feel of what her promotional methods are about so that it connects to my own poster advert. This is different to other posters i have been looking at as the others are more concentrated on close up shots of the star's faces. This poster of 'from the roots up' is more alternative which appeals to Delilah's alternative music. The medium close up shot is the same on her album which is typical of advert posters. However, her pose and expression challenges other shots of digipack posters. She seems to be naked which expresses her vulnerability while still making her look strong. She is looking up which suits the name 'from the roots up'. It appears like she is growing and she is standing tall and strong even though we only see a bit of her. There are ratings on the advert which are very high and this promotes Delilah as an excellent talented singer and persuades people to believe so too and to go and buy her album. Because this is the singer from the song of my music video i have to think about using her signature look onto my own advert. I may use the same title 'Delilah' font style so that the audience can relate to my poster as they did with existing advert posters.


       

Task 8: Digi-pack CASE STUDIES

Rihanna: Loud

The close-up shot of the singer shows the serene peaceful expression of her face. Her closed eyes supports this calming expression to her face suggesting that this album contains peaceful and soulful music. However, although it may be peaceful the colors of this front cover are bright and full of life which complements the name of the album which is 'LOUD' with the addition of loud colors on the front cover. The title 'LOUD' is written in a thin font but is still bold on the front cover as it is written in capital letters. There is a large spacing in between of the letters of the title which brings uniqueness but still makes the cover of this Digi-pack sophisticating. underneath the close up shot so that it is not distracting the viewer and so that everything looks visibly professional on the cover. 

 The calm peaceful feel to this album continues to show on its CD appearance. The pink rose connotates purity and peacefulness which is what the front cover of this digi-pack is connotating. The writing remains consistent as it is the same as it is on the front cover with the large spacing in between of the letters of 'LOUD' and 'RIHANNA'. There is also small front writing along the edge of the CD which tells us what are the songs in this particular album which is quite unique.  

                                                                

This shot is different to the one on the front cover. It's a medium long shot but is still kept peaceful looking. Her clothing is subtle as is the background. However, in this shot a sense of sadness is shown more which suggests that there could be sadness behind the lyrics in the songs of this album although it is 'loud' and 'colorful'. There is a contrast. All the typography is placed on the right hand of the page avoiding any obstruction of the image which would distract the audience. The combination of white and pink is kept consistent with the CD and front cover which makes this album collectively and successfully put together professionally. 

                                                                      

Adele: 21

This close-up shot is kept very simple in black and white yet shows the sadness and pain of the singers face and possibly suggests that the album songs are very sad and dark. The black and white effect suggests anger, pain, hurt and sadness. The title is kept simple but is still big and clear for the audience to see. The only thing that seems to not fit in to the front cover is the '21' which in in a green font. The '21' is the age of the singer. The green probably connotates youth. 

The back of the album is still kept simple and dark with a close up shot of Adele's sad face. In this shot she is looking directly at the camera which is effective in relating feeling with her fans/ audience. It creates a relationship with her fans.
The typography is kept to the left hand side with hints of green to match the green font '21' on the front cover of the album. Apart from the green font there is white writing which is siple and clear which fits the simple black and white shot of the singer.







The CD is very different to the rest of the album.
It is fully bright green which connotates happiness and an earthly vibe which is something the music in this album does not contain. However it still portrays the youthfulness of '21' which was the age of the singer when she released this album. The '21' is rough and free-hand written











Leona Lewis: Spirit
This again is a close up shot of the singers face showing her natural expression. The shot is contains natural colors and lighting but keeping the dark brown earthly colors as its main focus. These brown colors complement the subtle orange color font of 'SPIRIT' keeping the cover of this Digi-pack very earthly and natural. 'LEONA LEWIS' is in white and is the biggest font on the cover so that it stands out and so that the audience knows who this album is from. All these natural components of the cover come together to suit it's album's name 'SPIRIT'. The cover gives off a very natural vibe which is often what someone would consider a spirit to be. Natural and peaceful.





 The colors of the CD is kept simple as it is on the cover of the album. It is mostly black with the orange and white typography which contrasts and shows clearly on the CD. The smaller writing which tells us the songs that are in the album, is aligned perfectly on the right hand side of the CD










The back of the digi-pack is again kept very simple with the same colors of the CD and the same typography as the CD. What is different to the CD and the front cover, is the addition detailed flower art in both sides of the back of the album.The flowers suggests growth and nature and it appeals to its album's spiritual, earthly and natural vibe. It could also connotate the growth of the singers talent and career. This makes the album feel very sincere and very much about smooth lyrics and a smooth R&B genre of music.






The things i could use from these case studies onto my own CD Digi-pack could definitely be the close-up shot of the singers face to show the sadness and insecurity expression on her face. I could use dark but natural lighting shots for my own Digi-pack which would appeal to the music video. The music video contains very natural dull lighting and i feel that if i show this on my Digi-pack it will appeal and promote the music video.

Final Music Video

Audience feedback footage of music video

We received a lot of constructive criticism from the audience that helped us develop our video. It helped us change things an it also helped us to go against some of the criticism and stick to what we thought was best for our video. 

The audience thought that some shots of the video went on for too long for example the arguing scene. Also that one of the arguing shots showed that the person closest to the camera was in focus and the person in front of them was out of focus and this was meant to be the other way around which the audience picked up on. We tried our best to replace this shot with another but we could not find any other shot we could have used. We saw this as a 

minor problem and it only showed that the singer was in focus instead because she is in fact the center and the main actress of the music video. The reverse shots at the end of the video was too long as-well according to the feedback but we stuck to it and felt that it was unnecessary to change the whole of the last bit of the music video. One major problem that we thought was in the music video and that we thought was very visible was the fact that the actress looks at the camera at one point. We thought that the audience wouldn't realize this but they did. Because we could not replace this shot with any other shot we added a cross-fade transition which ended up going with the beat of the song when it faded to black then faded back into the shot. Overall we felt that we did our best into taking the feedback in consideration and we did make changes, but there were some things that simply couldn't be changed.