Task 8: CASE STUDIES of digipak adverts

This digipack advert is very simple yet pleasing to look at. It also may be simple because this singer was new at the time and it would be too extravagant for a rising young star to be bombarded with too much enhancing going on. If this advert had too much going on for example extreme makeup and editing the audience would not be able to relate to the new young up and coming star. Instead there is a close up shot of the star looking directly at the camera with a naturally beautiful face pose so that the audience can relate to it. What is interesting and different with this advert is that there are no capital letters where it normally used. Normally on other digipack adverts all the writing or the titles of the adverts are all in capital big bold writing. Perhaps this poster was not to be made bold and made simple but effective instead. Taking ideas or thoughts from this particular advert for my own, I would think about i could too, make my poster simple but effective as the music video is also simple but goes with the simplicity and smoothness of the song.






Adele's digipack advert also challenges the conventions of other digipack adverts. As we can see here, she has used a different image that is on the album itself yet it still portrays the same emotions 'pain, hurt, revenge and sadness' which is what the lyrics of her songs contain. The light is only hitting one side of the singers face but this does not effect the viewer because Adele is well known amongst her fans and they will easily relate to this poster and know straight away who it is. The fact that the image of the album is on the actual poster is very effective in terms of being a good promotional method. The typography color and font is kept consistent with the typography on the actual album which makes it relate and connect. Also if there was no picture of the album the poster is there to give hints on how the album may look like and people would recognize it when passing by it in stores. From this advert i would take the idea of the dark dull affect. As my music video is about pain and hurt as well and contains dark shots in a dark room, it would relate to the poster if it too had a dark, pain, insecure essence to it.

I chose to also look at one of the digipack adverts of the singer of my own music video so that I get a feel of what her promotional methods are about so that it connects to my own poster advert. This is different to other posters i have been looking at as the others are more concentrated on close up shots of the star's faces. This poster of 'from the roots up' is more alternative which appeals to Delilah's alternative music. The medium close up shot is the same on her album which is typical of advert posters. However, her pose and expression challenges other shots of digipack posters. She seems to be naked which expresses her vulnerability while still making her look strong. She is looking up which suits the name 'from the roots up'. It appears like she is growing and she is standing tall and strong even though we only see a bit of her. There are ratings on the advert which are very high and this promotes Delilah as an excellent talented singer and persuades people to believe so too and to go and buy her album. Because this is the singer from the song of my music video i have to think about using her signature look onto my own advert. I may use the same title 'Delilah' font style so that the audience can relate to my poster as they did with existing advert posters.