Task 8: Digi-pack CASE STUDIES

Rihanna: Loud

The close-up shot of the singer shows the serene peaceful expression of her face. Her closed eyes supports this calming expression to her face suggesting that this album contains peaceful and soulful music. However, although it may be peaceful the colors of this front cover are bright and full of life which complements the name of the album which is 'LOUD' with the addition of loud colors on the front cover. The title 'LOUD' is written in a thin font but is still bold on the front cover as it is written in capital letters. There is a large spacing in between of the letters of the title which brings uniqueness but still makes the cover of this Digi-pack sophisticating. underneath the close up shot so that it is not distracting the viewer and so that everything looks visibly professional on the cover. 

 The calm peaceful feel to this album continues to show on its CD appearance. The pink rose connotates purity and peacefulness which is what the front cover of this digi-pack is connotating. The writing remains consistent as it is the same as it is on the front cover with the large spacing in between of the letters of 'LOUD' and 'RIHANNA'. There is also small front writing along the edge of the CD which tells us what are the songs in this particular album which is quite unique.  

                                                                

This shot is different to the one on the front cover. It's a medium long shot but is still kept peaceful looking. Her clothing is subtle as is the background. However, in this shot a sense of sadness is shown more which suggests that there could be sadness behind the lyrics in the songs of this album although it is 'loud' and 'colorful'. There is a contrast. All the typography is placed on the right hand of the page avoiding any obstruction of the image which would distract the audience. The combination of white and pink is kept consistent with the CD and front cover which makes this album collectively and successfully put together professionally. 

                                                                      

Adele: 21

This close-up shot is kept very simple in black and white yet shows the sadness and pain of the singers face and possibly suggests that the album songs are very sad and dark. The black and white effect suggests anger, pain, hurt and sadness. The title is kept simple but is still big and clear for the audience to see. The only thing that seems to not fit in to the front cover is the '21' which in in a green font. The '21' is the age of the singer. The green probably connotates youth. 

The back of the album is still kept simple and dark with a close up shot of Adele's sad face. In this shot she is looking directly at the camera which is effective in relating feeling with her fans/ audience. It creates a relationship with her fans.
The typography is kept to the left hand side with hints of green to match the green font '21' on the front cover of the album. Apart from the green font there is white writing which is siple and clear which fits the simple black and white shot of the singer.







The CD is very different to the rest of the album.
It is fully bright green which connotates happiness and an earthly vibe which is something the music in this album does not contain. However it still portrays the youthfulness of '21' which was the age of the singer when she released this album. The '21' is rough and free-hand written











Leona Lewis: Spirit
This again is a close up shot of the singers face showing her natural expression. The shot is contains natural colors and lighting but keeping the dark brown earthly colors as its main focus. These brown colors complement the subtle orange color font of 'SPIRIT' keeping the cover of this Digi-pack very earthly and natural. 'LEONA LEWIS' is in white and is the biggest font on the cover so that it stands out and so that the audience knows who this album is from. All these natural components of the cover come together to suit it's album's name 'SPIRIT'. The cover gives off a very natural vibe which is often what someone would consider a spirit to be. Natural and peaceful.





 The colors of the CD is kept simple as it is on the cover of the album. It is mostly black with the orange and white typography which contrasts and shows clearly on the CD. The smaller writing which tells us the songs that are in the album, is aligned perfectly on the right hand side of the CD










The back of the digi-pack is again kept very simple with the same colors of the CD and the same typography as the CD. What is different to the CD and the front cover, is the addition detailed flower art in both sides of the back of the album.The flowers suggests growth and nature and it appeals to its album's spiritual, earthly and natural vibe. It could also connotate the growth of the singers talent and career. This makes the album feel very sincere and very much about smooth lyrics and a smooth R&B genre of music.






The things i could use from these case studies onto my own CD Digi-pack could definitely be the close-up shot of the singers face to show the sadness and insecurity expression on her face. I could use dark but natural lighting shots for my own Digi-pack which would appeal to the music video. The music video contains very natural dull lighting and i feel that if i show this on my Digi-pack it will appeal and promote the music video.